Signalead™ — Decode the signal. Develop the leader.
Signalead
Engage Signalead™
Leadership assessment & development for the AI era

Develop leaders who help teams put AI into practice.

Signalead™ measures the leadership behaviors linked to AI adoption, shows each leader where to focus, and sets out a 90-day plan to practice one.

Signal Profile 360™ · sample
Fictional leader · illustrative data

The leader's view beside 7 raters' view

Developmental StretchDistinctiveLess
Adaptive LeadershipEstablishedMore
Change DisciplineStart hereDevelopingSimilar

Contextual Calibration: too few ratings to report.

90-day focus
Change Discipline

Pace one live AI change to team capacity, with a named owner and a regular review.

3 of 11 dimensions · development use onlyFull sample (PDF) →
Why it works

Leadership is revealed in the signal others read.

What leaders model, reward, question and share shapes whether a team experiments with AI, learns from it together, and changes how the work gets done. That chain is where AI investment becomes business value — and the leadership signal is the one part of it an organization can develop directly.

Signal-to-Value Chain
1
Leadership Signal
What leaders model, reward, question, and share.
2
Team Learning & Adoption
Teams experiment, share, trust, and adopt.
3
Workflow Change
New ways of working become the default.
4
Business Value
Productivity, growth, and risk control.
The signal is the lever. The team, the multiplier. The work is where it lands. The business value follows.
Why it matters

The next competitive advantage isn't better AI.
It's the leadership signal underneath it.

95%

of enterprise GenAI pilots fail to reach measurable business impact.

MIT NANDA, State of AI in Business 2025
83%

of CEOs say AI success depends more on people's adoption than the technology.

IBM CEO Study, 2026
78%

of leaders say they have AI figured out — only 39% of their employees agree.

Korn Ferry, Workforce 2025 (N=15,000)
The mechanism

Where Signalead™ creates leverage.

01
The Signal

Every AI transformation begins with people.

What a leader models, reinforces, asks, and avoids becomes the signal everyone reads.

model · reinforce · ask · avoid
02
The Team

Signals create the conditions for collective learning.

Teams read the signal constantly — it shapes whether they experiment and adopt.

experiment · share · trust · adopt
03
The Work

Collective learning rewrites the workflow.

Workflow change — not technology alone — is what lets AI scale across the org.

shared practices · routines · new defaults
04
The Business

Business value is the outcome.

Productivity, growth, and risk control all depend on whether new ways of working take hold.

In our research, leaders who report these behaviors more often also report higher AI adoption in their teams.

The signal is the lever. The team, the multiplier. The work is where it lands. The business value follows.

McKinsey (2025): employees are ready for AI — the biggest barrier to success is leadership, not the technology.

Research-based
Built from established leadership and organizational science.
Observable
3 signals · 11 dimensions · 36 behaviors
Business-focused
Tested against seven organizational outcomes
What we measure

Three signals others can read.

Every leader sends signals into an AI-shaped organization — whether they realize it or not. Signalead™ measures the three that matter, then surfaces the specific behaviors that change how teams learn, adapt, and get work done with AI.

Inner · Mindset & Adaptability

How a leader orients to AI

The alignment, identity flexibility, and learning disposition they bring before they ever interact with a team.

3 dimensions — hover to view
  • Developmental Stretch
  • Adaptive Leadership
  • Outside-In Learning
Outward · People Practices

How a leader builds capability

The coaching, climate, narrative, and role design that shift how a team actually adopts AI in the open.

5 dimensions — hover to view
  • Proactive Transparency
  • Role & Skill Evolution
  • Team Learning Experiences
  • Psychologically Safe Climate
  • Purposeful Communication
Grounded · Judgment & Governance

How a leader protects the system

The ethical boundaries, contextual judgment, and disciplined governance that defend the organization from risk.

3 dimensions — hover to view
  • Contextual Calibration
  • Ethical Guardrails & Accountability
  • Change Discipline
3
leadership signals
11
behavioral dimensions
36
behaviors
4
bands per dimension
How leaders develop

One signal teams can feel.

A signal only matters when the people around a leader experience it differently. Signalead™ develops the single highest-leverage signal through real work, manager reinforcement, and observer feedback — then re-measures it to show the change others experienced.

Leader Track
1
Focus & Anchor
1 signal & 1 business challenge
2
Practice
Leadership Routines
3
Stretch
Challenge within the work
4
Re-measure
Signal Shift
Manager reinforcement
Day 0 Day 19 Day 58 Day 75 Day 90
Observer feedback
Day 0 Day 30 Day 60 Day 83

Hover or tap any step or point to see what happens on that day.

Focused on one signal, anchored in real work, informed by observers, re-measured to show change.

See it two ways below — first read a leadership signal, then sample the 90-day sprint.

What we measure · The Read

Sample Signal Profile™: Jennifer Watson

An illustrative Profile read across three signals and eleven dimensions, each placed in one of four bands. One dimension is chosen as the highest-leverage place to begin, and that focus carries straight into the sprint below.

Illustrative · four bands, referenced to reference distributions from 601 working leaders
Inner Signal
Mindset & Adaptability
Strong
Adaptive Leadership Strong
Developmental Stretchsignature Distinctive
Outside-In Learning Established
Outward Signal
People Practices
Established
Purposeful Communication Established
Proactive Transparency Established
Psychologically Safe Climatesignature Strong
Role & Skill Evolution Developing
Team Learning Experiencesfocus Developing
Grounded Signal
Judgment & Governance
Established
Contextual Calibration Developing
Ethical Guardrails & Accountabilitysignature Strong
Change Discipline Developing
How leaders develop · The Signal Sprint™

Sample 90-Day Sprint: Jennifer Watson

Focus: Team Learning Experiences

The Signal Profile™ surfaces one focus. The Signal Sprint™ develops it with a live business challenge, leadership practice, and a stretch challenge — with continuous input and support from her manager and other stakeholders.

Running through the entire journey — hover a point
Leader Track
Day 0 Leadership Routines · 3–45 Stretch · 60–75 Day 90
Manager reinforcement
Day 0 Day 19 Day 58 Day 75 Day 90
Observer feedback
Day 0 Day 30 Day 60 Day 83

Baseline Read — 3–5 people provide specific, practical suggestions for what Jennifer can do better over the next 30 days, to help the team systematically turn AI-use experience into shared learning and improved work practices. Hover any point to explore the journey.

Measured, anchored in real work, informed by observers, re-measured to show it moved.

Start the same way Jennifer did
Get your Signal Profile™ — then run the Sprint.
The evidence behind it

Built on established research.

Developed and independently tested with 1,191 working leaders across six independent samples, with content validity evaluated by 199 doctoral-level expert judges. All 36 behavior scales show strong internal consistency. Published as a research preprint (arXiv:2609.17965).

Preprint · published
arXiv:2609.17965 · September 2026
SIOP 2027 · in preparation
Conference submission
Journal · in preparation
Peer-review submission
The flagship white paper

The 95% Problem

The AI value gap, the three-signal architecture, and the research findings — co-authored with Dr. Mustafa Akben (Elon University).

Read the white paper (PDF) →29 pages · September 2026 · no sign-up required

"Signalead™ measures the leadership behaviors that relate to AI adoption — and it does it with the psychometric discipline the category has been missing."

Dr. Mustafa Akben
Dr. Mustafa Akben
Director of AI Integration & Assistant Professor of Management · Elon University
Who's behind it

Vision, proven by science,
delivered in the room.

Leslie Coyne
Founder & CEO · Principal Advisor

Leslie Coyne

Architected the Signalead™ framework and diagnostic. 20+ years building assessment, succession, and leadership-development systems at GE, United Technologies, Honeywell, Jabil, and LivaNova — across workforces of up to 240,000 in 100+ countries.

Dr. Mustafa Akben
Science & Validation · Elon

Dr. Mustafa Akben

Director of AI Integration and Assistant Professor of Management at Elon University, Dr. Akben leads the psychometric validation of the Signalead™ instrument. His research sits at the exact intersection Signalead™ is built on — using deep-learning models to identify leadership skills and measure organizational AI readiness — and he won the 2022–2023 SIOP Machine Learning Competition, the field’s premier contest fusing I/O psychology and artificial intelligence. It’s a rare pairing of organizational science and applied AI.

Jack Ryan
Principal Advisor · Jack Ryan Advisory

Jack Ryan

Co-delivers the Executive Tier. Two-time CHRO, former Chief Learning Officer at GE and head of Crotonville, subsequently CAO at Rockefeller Capital Management — where he helped grow the firm from $17B to $160B in assets.

The offering

One system, three connected stages.

Measure the signal, develop it, and advise the organization. Every product is named, so a CHRO or talent leader can ask for exactly what they need.

01 · Signal Measurement

Read the signal.

From a two-minute Signal Pulse to a full executive read — across the three signals and eleven dimensions of AI-era leadership.

Signal Pulse
A ~2-minute read of your leadership signal. No login.
Signal Profile™
Your full Profile read across 3 signals and 11 dimensions, with a personalized development plan.
Signal Profile 360™
Your Signal Profile™ beside what your manager and direct reports observe, shown as patterns with no scores or bands.
Executive Assessment
Signal Profile™ paired with personality and cognitive assessments, plus a Senior Advisor for executive-tier coaching.
02 · Leader Development

Close the gap.

Receive your read, then run a Sprint — 90 days of structured practice for a leader or a team, anchored in a real business challenge.

Leader Sprint
90 days for an individual leader: Leadership Routines, manager FeedForward at Days 30 & 60, a stretch challenge, Day-90 re-measure.
Team Sprint
90 days for an intact team — shared routines, collective FeedForward, and a team-level re-measure.
Executive Coaching
1:1 coaching co-delivered with Jack Ryan Advisory. Pairs with the Executive Assessment.
03 · Organizational Value

Move the org.

Senior engagements that turn Signal Profile™, Signal Profile 360™, and Sprint data into a clear picture for leadership teams and boards.

Team & Organization Signal Report
Team Report and Organization Report: how many leaders report each behavior, for an intact team or a leadership population. Groups of five or more.
Advisory
Senior engagements — leadership-team design, structures, AI governance, and investment direction.

Start with the signal.

Take the free Pulse or go deeper with the Signal Profile™ to see how your leadership reads in the AI-era.